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A Comparative Study on Consumer’S Behaviour towards Organized and Unorganized Retailing in Central Chennai

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A Comparative Study on Consumer’S Behaviour towards Organized and Unorganized Retailing in Central Chennai


D.Manimegalai | L.Saeeswari | S.Rathika | S.Ajitha | S.Sathiya Naveena

https://doi.org/10.31142/ijtsrd2450



D.Manimegalai | L.Saeeswari | S.Rathika | S.Ajitha | S.Sathiya Naveena "A Comparative Study on Consumer’S Behaviour towards Organized and Unorganized Retailing in Central Chennai" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-5, August 2017, pp.1240-1250, URL: https://www.ijtsrd.com/papers/ijtsrd2450.pdf

Retailing consists of all activities involved in selling goods and services to consumers for their personal, family, or household use. It covers sales of goods ranging from automobiles to apparel and food products, and services ranging from hair cutting to air travel and computer education retailing is one of the largest sectors in the global economy. In India for a long time the corner grocery store was the only choice available to the consumers with the increasing demand of the customers spurred by changing trends, aspiring needs for variety, the traditional retail gave rise to modern retail format. The traditional food and grocery segment has seen the emergence of supermarkets/grocery chains, convenience stores and hypermarkets. At present India is rapidly evolving in to an existing and Competitive market place with potential target consumers in both the rich and middle class segments. Manufacturer owned and retail chain stores are springing up in urban area to market consumer’s goods in a style similar to that of mall in more affluent countries. Even though big retail chain like Crossroad, Saga and Shopper’s stop are concentrating on the upper segment and selling products at higher prices, some like A.V Birla Retails. More, RPG’s Spencer’s, Food World and Big Bazaars are tapping the huge middle class population. During the past two years, there has been tremendous amount of Interest in the Indian retail trade from global majors as well as over the years. An attempt is made in this article for now the consumer buying behaviour towards organized and unorganized retail outlets.

Retailing, Organized Retailing, Unorganized Retailing, Consumer Behaviour, Retail Industry Formats.


IJTSRD2450
Volume-1 | Issue-5, August 2017
1240-1250
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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