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Brand Awareness & Marketing Campaign for Nilkamal

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Brand Awareness & Marketing Campaign for Nilkamal


Mohd Uzair | Dr. Rajesh Singh


https://doi.org/10.31142/ijtsrd23120


Mohd Uzair | Dr. Rajesh Singh "Brand Awareness & Marketing Campaign for Nilkamal" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3, April 2019, pp.877-882, URL: https://www.ijtsrd.com/papers/ijtsrd23120.pdf

This paper is commissioned to examine the “BRAND AWARNESS & MARKETING CAMPAIGN FOR NILKAMAL.” This paper has various aspects of Marketing function and operation by applying theoretical knowledge and concepts to the best. The main research problem was to acknowledge about the brand awareness among the customers and to find out the preferences of the products and satisfaction level regarding the same. Hence, the methodology was used during the research was collection of data through primary and secondary both and the basic instrument in order to study about the subject was questionnaire. The major findings was that customers are aware about the brand and are preferring the products of the organization. The brand positioning is also good in the minds of the customers. But the frequency of purchasing of the product is not up to the mark. The organization should focus on the distribution channel, which will increase the awareness among the customers. Organization should also focus on the advertisement of their various products which can rapidly increase the sales of the organization. Therefore, the top management of the company should take marketing campaign into concern. Hence this will increase brand awareness.

Brand Awareness, Marketing Campaign, Brand Positioning, Distribution Channel, Advertisements


IJTSRD23120
Volume-3 | Issue-3, April 2019
877-882
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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