Home > Management > Marketing > Volume-3 > Issue-2 > Cross-Cultural Mistakes by Renowned Brands – Evaluating the Success and Failures of Brands in Host Nations

Cross-Cultural Mistakes by Renowned Brands – Evaluating the Success and Failures of Brands in Host Nations

Call for Papers

Volume-3 | Issue-4

Last date : 26-Jun-2019

Best International Journal
Open Access | Peer Reviewed | Best International Journal | Indexing & IF | 24*7 Support | Dedicated Qualified Team | Rapid Publication Process | International Editor, Reviewer Board | Attractive User Interface with Easy Navigation

Journal Type : Open Access

Processing Charges : 700/- INR Only OR 25 USD (for foreign users)

Paper Publish : Within 2-4 Days after submitting

Submit Paper Online

For Author

IJTSRD Publication

Research Area

News & Events


Cross-Cultural Mistakes by Renowned Brands – Evaluating the Success and Failures of Brands in Host Nations


Dr. Mohan Dass | Dr Sree (Sunny) Vinnakota


Dr. Mohan Dass | Dr Sree (Sunny) Vinnakota "Cross-Cultural Mistakes by Renowned Brands – Evaluating the Success and Failures of Brands in Host Nations" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-2, February 2019, pp.38-43, URL: https://www.ijtsrd.com/papers/ijtsrd20268.pdf

Cross-cultural management is the utmost challenge being faced by the organisations when the plan to work in the host nations. Mistakes are part and parcel of the businesses, and even big giant companies make a blunder as they often fail to get all the needed insights to capture the particular market in the host nation. The research paper examines the Cross-cultural mistakes by renowned brands; this has been explained by the help of stances of various brands that failed and also the ones that succeeded. In the paper, the use of qualitative research method has been used that involves reviewing the existing data available on the topic under consideration. The findings of the study showed brands like KFC, Coca-Cola, IKEA, etc. are the top MNCs (Multi-National Corporations) that faced cross-cultural severe issues when it comes to entering the host countries.

-


IJTSRD20268
Volume-3 | Issue-2, February 2019
38-43
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

Thomson Reuters
Google Scholer
Academia.edu

ResearchBib
Scribd.com
archive

PdfSR
issuu
Slideshare

WorldJournalAlerts
Twitter
Linkedin