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The Determinants of Consumer Purchase Decision: Brand Image? Brand Awareness?

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The Determinants of Consumer Purchase Decision: Brand Image? Brand Awareness?


Indumathi. M | Dr. CH Bala Nageshwara Rao


https://doi.org/10.31142/ijtsrd18383


Indumathi. M | Dr. CH Bala Nageshwara Rao "The Determinants of Consumer Purchase Decision: Brand Image? Brand Awareness?" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-6, October 2018, pp.335-338, URL: https://www.ijtsrd.com/papers/ijtsrd18383.pdf

In this paper entirely focused on the brand awareness of consumer purchasing decision while on the buying of the product. This study examines relation between brand awareness and consumer buying decision while before and after purchasing of product. This has been done by going through different literature and articles by different authors. It will help the readers to come across the work done by various well known authors at one place and hence will help to know about the brand awareness affect the decision making of buying the product.

Brand awareness, Brand equity, Purchase decision; Brand performance, Brand loyalty


IJTSRD18383
Volume-2 | Issue-6, October 2018
335-338
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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