Purpose: The goal of the study is to investigate how consumer behavior is shaped by digital marketing and how it affects global product development. The study looks at how digital marketing affects economic growth to find methods for connecting with customers worldwide. The research analyzes consumer preferences and behavior trends to support strategic decision-making in digital marketing. Search engine optimization (SEO) and digital marketing channels are two major areas of concentration, underscoring their importance in modern marketing strategies. Design/Methodology/Approach: This article explores and investigates variables; this study uses a quantitative methodology and a descriptive study design. Convenient sampling is used in the collection of 250 responses from various population groups. Google Forms is used to create online questionnaires that collect data, with an emphasis on original data from trustworthy sources. The measuring tool, a 32-item questionnaire, measures respondents' perceptions using a 5-point Likert scale. Findings: The shift towards digital platforms necessitates integrated marketing approaches. Quick information dissemination aids product assessment, while seamless online/offline purchasing enhances customer satisfaction. Effective retention strategies include targeted re-engagement, continuous communication, and complaint resolution. Digital marketing channels show strong associations, while age does not affect preferences for digital buying, as indicated by Chi-Square test results. Practical implications: This research focuses on transforming digital marketing into product development at the global level, better understanding consumer preferences, and analyzing consumer behaviour patterns. And also, This study investigates the global effects of digital marketing on consumer behavior and product development, with a focus on the relationships that exist between search engine optimization and consumer engagement. For firms to succeed in the digital age, they recommends integrated marketing methods, streamlined purchasing procedures, and efficient customer retention techniques.
Digital Marketing, Consumer Behaviour, Digital Marketing Channel, SEO
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