The Indian Coir Products are in great demand in the international market because of their special attributes like fitness, price, craftsmanship, quality, attractiveness and Eco-friendly, biodegradable renewable natural resources, non-pollutant, usage of the product is up to the expected level when compared to plastic and other environment pollutant item. But, in reality the coir industry has stuck to traditional methods of production for historical and sociological reasons. The marketing efforts of coir exporters is more or less confined to the age old conventional pattern and have not been very successful to create a niche for this product in the target market. It is a fact that the lack of overseas market intelligence especially for favourite designs, colours etc., and insufficient marketing efforts are serious impediments to increase coir exports. This research article aims to measure the nature of problems faced by the exporters of coir in Pollachi taluk.The study observed that majority of the coir manufactures and exporters hailing in Pollachi taluk are very small entrepreneurs, mostly business is owned and operated by sole proprietor, with a minimum number of employees, with less business operation experiences and with a small capital investment of `.25 Lakhs. With the smallness of business size most of the entrepreneurs and factors face issues like: poor assess to expert consultation services, issues of delayed payment by the foreign buyers, difficulties in availing government assistance in overcoming export barriers and high cost of capital to finance exports operations etc.
Coir industry
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