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Customer Relationship Marketing and Performance of Deposit Money Banks in Nigeria

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Customer Relationship Marketing and Performance of Deposit Money Banks in Nigeria


Moses Chigbata Olise | Isaac Amaobi Anukam | Otugo Nkiru Esther

https://doi.org/10.31142/ijtsrd5756



Moses Chigbata Olise | Isaac Amaobi Anukam | Otugo Nkiru Esther "Customer Relationship Marketing and Performance of Deposit Money Banks in Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-1, December 2017, pp.1-8, URL: https://www.ijtsrd.com/papers/ijtsrd5756.pdf

This study determined whether the application of customer relationship marketing in the deposit money banks has improved or not on customer’s satisfaction, development and retention in Anambra state, Nigeria. The population of the study made up of bank marketers and customers in Anambra state. The population being infinite, the study used Cochran’s equation of infinite population to determine 135 populations for the study. Questionnaires were analyzed five point likert’s scale and hypotheses formulated for the study were tested with the t-test statistical tool with aid of Statistical Package for Social Sciences (SPSS) version 20.0 software package. The study revealed that the application of customer relationship marketing has improved on customer’s satisfaction, in the money deposit banks. Also that customer relationship marketing has improved on customer’s retention in the money deposit banks. Based on this, the study recommended that the deposit money banks should deliver high customer satisfaction through the provision of high quality service delivery in order to create effective customer relationship.

Marketing, Performance, Nigerian Banking Sector and customer’s satisfaction


IJTSRD5756
Volume-2 | Issue-1, December 2017
1-8
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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