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Financial Services Organizations Marketing Mix

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Financial Services Organizations Marketing Mix

Gediminas Dubauskas | Margarita Išoraite

Gediminas Dubauskas | Margarita Išoraite "Financial Services Organizations Marketing Mix" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1, December 2020, pp.1075-1079, URL: https://www.ijtsrd.com/papers/ijtsrd38151.pdf

The article analyzes the theoretical aspects of the marketing complex, the elements of the marketing complex, the elements of the marketing complex in financial institutions. In order to survive in the market, financial institutions need to expand the range of services, improve their quality and be attractive to customers, and optimize costs. It is necessary to harmonize and use the tools of the marketing complex and their solutions to achieve maximum profit. Financial institutions need to have a good command of all the tools of the marketing complex in order to achieve their goals. When designing the marketing complex of financial institutions, it is necessary to take into account that there is a connection between the individual instruments.

marketing, marketing mix, 4P, 7 P, product, price, promotion, place

Volume-5 | Issue-1, December 2020
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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