Home > Management > Marketing management > Volume-3 > Issue-5 > Influence of Television Advertising in Acquiring Cosmetics with Special Reference to Women Consumers in Puducherry

Influence of Television Advertising in Acquiring Cosmetics with Special Reference to Women Consumers in Puducherry

Call for Papers

Volume-6 | Issue-5

Last date : 27-Aug-2022

Best International Journal
Open Access | Peer Reviewed | Best International Journal | Indexing & IF | 24*7 Support | Dedicated Qualified Team | Rapid Publication Process | International Editor, Reviewer Board | Attractive User Interface with Easy Navigation

Journal Type : Open Access

Processing Charges : 700/- INR Only OR 25 USD (for foreign users)

First Update : Within 7 Days after submittion

Submit Paper Online

For Author

Research Area



Influence of Television Advertising in Acquiring Cosmetics with Special Reference to Women Consumers in Puducherry


Ms. G. Nirmala | Dr. N. Panchanatham



Ms. G. Nirmala | Dr. N. Panchanatham "Influence of Television Advertising in Acquiring Cosmetics with Special Reference to Women Consumers in Puducherry" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5, August 2019, pp.73-78, URL: https://www.ijtsrd.com/papers/ijtsrd25215.pdf

Television advertising helps individual consumers to evaluate different cosmetic products available in the market and to select the best one which fulfils their expectation. The purpose of this study is to find the extent to which women consumers grab information from television advertising. Women take final decision related to acquiring a product and encourage others to accept the decision in their family. Television advertising is one of the best tools in the hands of the marketer, to make the consumer acquire the product. Even though a lot of money is wasted or invested in a television advertisement it detains and coerces individuals to acquire the product. This study aims to find the influence of television advertising on acquiring. In this study, both primary and secondary data were used and the primary data were collected from 100 women consumers in Puducherry. The collected data were analysed by using SPSS software, by using correlation and chi-square test. This study aims to find the significant relationship between television advertising and cosmetics acquired by women consumer and the attributes liked in cosmetics advertisement on television. The findings revealed that there is a significant relationship between television advertising and cosmetics acquired by women consumer. By using the chi-square test, it was found that there is a significant association between the attributes liked in cosmetic advertising and occupation of the respondents. It was also found that there is no significant association between the attributes liked in cosmetic advertising and age, educational qualification, marital status and type of family.

Television advertising, cosmetics, women consumers and acquire


IJTSRD25215
Volume-3 | Issue-5, August 2019
73-78
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

Thomson Reuters
Google Scholer
Academia.edu

ResearchBib
Scribd.com
archive

PdfSR
issuu
Slideshare

WorldJournalAlerts
Twitter
Linkedin