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A Study on Factors Affecting Brand Trust Apple (I Phone)

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A Study on Factors Affecting Brand Trust Apple (I Phone)

Dr. K. Soniya | Mr. G. Mohanraj


Dr. K. Soniya | Mr. G. Mohanraj "A Study on Factors Affecting Brand Trust Apple (I Phone)" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-6, October 2018, pp.1476-1486, URL: https://www.ijtsrd.com/papers/ijtsrd18899.pdf

The Apple iPhone brought a whole new level on interface and features such as incorporating the iPod technology as well as multi-touch technology which let users to control everything using only their fingers. The research on the level of customer trust/satisfaction on buying an iPhone has been done across the world as it was one of the first hand phone that was release by Apple. Customer satisfaction is a blurred and concrete concept and the actual expression of the state of satisfaction will vary depending on individual's needs and it also depends on the product or service. The level of trust/satisfaction can also vary depending on other options the customer may have and other products against which the customer can compare the organization's products. It also distinguishes six qualities of attributes such as basic factors, excitement factors, performance factors, indifferent attributes, questionable attributes and reverse attributes. The objective of this research is to analyze the level of loyalty/satisfaction of having an iPhone based on certain factors. This research will look into factors such as price and quality where each factors has its respective advantages or disadvantages to affect the customer's level of trust/satisfaction. This is because every diverse consumer has their own priority of need before even getting a new hand phone. The research will be focusing on the capability of the iPhone and what it has to offer to the customers that makes it different and better than its competitors. These capabilities refer back to the factors which were mentioned earlier in the paragraph earlier. Technology for hand phones has been developing endlessly with new features offered as time passed. Apple's new range of products, especially the iPhone shows such vast improvement. The research first looks at the background of the company which is Apple and what they have offered to their customers before launching the iPhone. Next, the research will provide detailed explanation and information on each factor that will affect the customer's satisfaction.

iPhone, Loyalty, Satisfaction

Volume-2 | Issue-6, October 2018
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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