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A Critical Study on Digital Marketing with Reference to Different Components of Digital Marketing

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Volume-3 | Issue-6

Last date : 27-Oct-2019

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A Critical Study on Digital Marketing with Reference to Different Components of Digital Marketing


Mrs. V. S. Jadhav | Dr. R. M. Yallatti


https://doi.org/10.31142/ijtsrd18711


Mrs. V. S. Jadhav | Dr. R. M. Yallatti "A Critical Study on Digital Marketing with Reference to Different Components of Digital Marketing" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | International Conference on Digital Economy and its Impact on Business and Industry, October 2018, pp.231-233, URL: https://www.ijtsrd.com/papers/ijtsrd18711.pdf

Digital Marketing is a part of marketing which uses digital channels. Some examples of Digital channels includes advertise on website, YouTube, Face book and sponsorship on YouTube. Content marketing, Social Media marketing, E-mail Marketing, Search Engine optimization (SEO), Search Engine marketing (SEM) and Web Analytics are components of digital marketing. According to a survey by Internet and Mobile Association of India (IAMAI), India will have around 500 million internet users by June 2018.So result of this digital marketing shows growth in Digital Marketing in India.

Digital Marketing, E-mail, Search Engine optimization, Search Engine marketing


IJTSRD18711
Special Issue | International Conference on Digital Economy and its Impact on Business and Industry, October 2018
231-233
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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