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Digitalization in Banking Sector

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Digitalization in Banking Sector


Arati B. Pawadi

https://doi.org/10.31142/ijtsrd18668



Arati B. Pawadi "Digitalization in Banking Sector" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | International Conference on Digital Economy and its Impact on Business and Industry, October 2018, pp.45-47, URL: https://www.ijtsrd.com/papers/ijtsrd18668.pdf

Digital transformation is far beyond just moving from traditional banking to a digital world. It is and other financial institutions learn about, interact with and satisfy customers. An efficacious digital transformation begins with an understanding of digital customer behavior, preferences, choices, and likes, dislikes, stated as well as unstated needs aspirations etc... And this transformation leads to the major changes in the organization, from product centric to customer centric view. The most effective way to understand and bring the organization from traditional banking to digital banking is omni channel approach. As customers continue to change their channel usage patterns, bank and credit firms need to focus on delivering a seamless customer experience across touch points. More than just an axiom, omni channels banking is a prospect to take bottom line on higher note by gaining insights from customer channels, behavior and preferences. Today’s customers are more sophisticated and tech savvy, and to cater to their specific needs, each customer need unique customers from banking. They want the companies to understand their unstated needs as well as their likes. So, it should come as no surprise that these customers are expecting similar kind of response and service from banking institution too. From researching new service, opening an account, checking balance, conducting transactions, loans, credits, wealth management, customer support, and experience has become a key to success in this competitive market place.

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IJTSRD18668
Special Issue | International Conference on Digital Economy and its Impact on Business and Industry, October 2018
45-47
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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