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Competitive Intelligence and Organizationa Performance in Selected Deposit Money Banks in South-East, Nigeria

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Competitive Intelligence and Organizationa Performance in Selected Deposit Money Banks in South-East, Nigeria


Ndubuisi-Okolo Purity Uzoamaka | Theresa Anigbogu | Ike Ijeoma Chidimma.

https://doi.org/10.31142/ijtsrd2503



Ndubuisi-Okolo Purity Uzoamaka | Theresa Anigbogu | Ike Ijeoma Chidimma. "Competitive Intelligence and Organizationa Performance in Selected Deposit Money Banks in South-East, Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-6, October 2017, pp.105-122, URL: https://www.ijtsrd.com/papers/ijtsrd2503.pdf

This research investigates competitive intelligence and organizational performance in Nigeria with a particular reference to deposit money banks in South-East, Nigeria. The invisibility of competitive intelligence units in these banks necessitated this research. The objectives of this study are: To empirically investigate the influence of competitor intelligence on market share and the effect of customer intelligence on quality service delivery. Survey research design was adopted. The data generated were analyzed using Simple Regression Analysis. The results revealed that competitor intelligence had a significant positive influence on market share and also customer intelligence had a significant positive effect on quality service delivery. The study recommended that Banks should establish competitive intelligence departments that will frequently help them gather relevant and timely information about their competitors and customers so as to enable them formulate strategies and make informed and effective decisions at all times.

Competitive intelligence, competitor intelligence, customer intelligence, market share quality service delivery and organizational performance


IJTSRD2503
Volume-1 | Issue-6, October 2017
105-122
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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