This study aims to determine “The effect of location and service quality on customer satisfaction at PT. Transmart Carrefour Plaza Medan Fair”. This type of research uses explanatory research (explanatory research). The population in this study are customers who come and shop at PT. Transmart Carrefour Plaza Medan Fair. The number of research samples used in this study was 60 people, the sampling technique used in this study was simple random sampling. Collecting data using a questionnaire with a Likert scale which has five alternative answers and distributed to respondents.The results of this study indicate that the location has a positive and significant effect on customer satisfaction because the t value is 4.269 > t table 1.672 and a significant value is 0.000 < 0.05. significant 0.000 < 0.05. Location and service quality together have a positive and significant effect on customer satisfaction with a calculated F value of 20.619 > F table 3.16 and a significant value of 0.000 <0.05. From the results of the analysis, the adjusted R Square value of 0.399 means that the location and quality of service can simultaneously contribute as much as 39.9% while the remaining 60.1% is a variable not observed in this study.
Location, Service Quality, Customer Satisfaction
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