The focus of the research was to see how different visual marketing approaches affected the impulsive purchase behavior of Sri Lankan modern trade clients. Modern retailers utilize visual merchandising as one of their primary tactics for differentiating their offers and attracting and persuading customers to buy. In-store marketing and visual merchandising have attracted a lot of attention recently, and the amount of money spent on visual merchandising has also skyrocketed. As a result, determining the efficiency of the money that is spent on these diverse visual merchandising strategies is critical for all supermarkets. A well-structured questionnaire was used to obtain primary data for the study. A total of 392 Sri Lankan modern trade clients were chosen as the sample for the study. The sampling method was snowball sampling, and the data was analyzed using SPSS 25 software. The multiple regression analysis was used to analyze the data. Charts and graphs are used to display the research findings. The study's findings demonstrated that product display and promotional signs have a strong favorable impact on impulsive purchase behavior among Sri Lankan modern trade clients. Based on these findings, businesses may determine which visual merchandising methods are the most effective and devote time and resources to improving them, resulting in increased foot traffic and revenue.
Graphene, material sciences, applications, synthesis
International Journal of Trend in Scientific Research and Development - IJTSRD having
online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International
Journal which provides rapid publication of your research articles and aims to promote
the theory and practice along with knowledge sharing between researchers, developers,
engineers, students, and practitioners working in and around the world in many areas
like Sciences, Technology, Innovation, Engineering, Agriculture, Management and
many more and it is recommended by all Universities, review articles and short communications
in all subjects. IJTSRD running an International Journal who are proving quality
publication of peer reviewed and refereed international journals from diverse fields
that emphasizes new research, development and their applications. IJTSRD provides
an online access to exchange your research work, technical notes & surveying results
among professionals throughout the world in e-journals. IJTSRD is a fastest growing
and dynamic professional organization. The aim of this organization is to provide
access not only to world class research resources, but through its professionals
aim to bring in a significant transformation in the real of open access journals
and online publishing.