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A Study of Customer Adaptation of E-Wallet and its Importance for Cashless Economy Special Reference to Madhubani District

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A Study of Customer Adaptation of E-Wallet and its Importance for Cashless Economy Special Reference to Madhubani District


Rohit Gupta | Prof. Sudhir Kumar Sahu



Rohit Gupta | Prof. Sudhir Kumar Sahu "A Study of Customer Adaptation of E-Wallet and its Importance for Cashless Economy Special Reference to Madhubani District" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6, October 2021, pp.1790-1794, URL: https://www.ijtsrd.com/papers/ijtsrd42381.pdf

E-wallet which is also known as digital wallet is a kind of electronic card which is used for business transaction online with the use of electronic device (Mobile & Computer). It evolves at the end of the decade 80’s when an English entrepreneur Michael Aldrich invented the concept of online shopping and has given the facilities to make payment online later on many online payment platform raises for make payment only aside from selling or purchase of goods in late 90’s and became very famous in developed nation but in India it has started in 2004 when Oxygen Wallet launched but has not been popular and growing very slowly in Indian market later on slowly slowly many wallet was launched and in 2010 Paytm a key player of Indian wallet market was launched which big success in Indian market due to offer and Cashback but it was limited to the Metro’s And Big Cities. On 8th November 2016 Evening the Honorable Prime minister of India has announced that the two biggest denomination of Indian currency is now not a legal tender. Due to of that there is a lack of floating currency in the market for a period of time and it make a crisis for buying goods or services and people have started searching of POS for making Payment even for very small amount and in very small shop but due to of High Service charges small shopkeepers are not interested in POS and here the E-wallet organisation has taken this as an opportunity and started providing E-wallet for Business at no charge or of very small charges. Which attract every business to go for E-wallet even to small Vegetable Seller, Pan shop ETC and became very popular even in Tier3 Tier4 cities. This make a greater move & market expansion for E-wallet and this also support the government vision of digital economy.

E-wallet, Adaptation, Cashless Economy


IJTSRD42381
Volume-5 | Issue-6, October 2021
1790-1794
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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