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A Study on the Quality of After Sales Service in Honda Coimbatore

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A Study on the Quality of After Sales Service in Honda Coimbatore


R. Dhivya | W. Jeason



R. Dhivya | W. Jeason "A Study on the Quality of After Sales Service in Honda Coimbatore" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6, October 2019, pp.953-957, URL: https://www.ijtsrd.com/papers/ijtsrd29275.pdf

The main objective of this study is to check the quality of after sales service attributes in Honda Coimbatore and the customer satisfaction levels thorough the services. This study is a quantitative research type with a sample of 100 respondents and data had been collected through a structured questionnaire. Statistical tools applied are Simple Percentage analysis, chi-square. From the study it is revealed that the dealer has to be little more assertive and attractive in their service no matter whether it’s financial schemes. Sales promotions are excellent. More awareness should be created with the customer’s regarding product utility. It is hoped that the finding and suggestion would enable the dealer to understand the performance level and other grey areas where things will have to be consolidated to hold a better market position.

statistical tool, sales promotion


IJTSRD29275
Volume-3 | Issue-6, October 2019
953-957
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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