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A Study of Customer Purchasing Behaviour of Automobiles in Kukatpally, Hyderabad

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A Study of Customer Purchasing Behaviour of Automobiles in Kukatpally, Hyderabad


Dr. Mayuri Chaturvedi | Baddam Harish Reddy

https://doi.org/10.31142/ijtsrd21376



Dr. Mayuri Chaturvedi | Baddam Harish Reddy "A Study of Customer Purchasing Behaviour of Automobiles in Kukatpally, Hyderabad" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-2, February 2019, pp.650-654, URL: https://www.ijtsrd.com/papers/ijtsrd21376.pdf

In this competitive world automobiles have become an important part of daily transportation and the competition between different automobile industries lead to the high level innovations in automobiles in order to reach the needs of people. This research attempts to answer some of the questions regarding brand personality of selected cars by conducting the survey. This research will help in knowing what a customer thinks about a given brand of car and what are the possible factors guiding a possible purchase. The main aim of this research is to analyse sales of a particular automobile company and to identify the advertisements and sales promotion activities adopted by the automobile companies. The present study is an attempt to evaluate the consumer purchase behaviour of automobiles. This research highlights the various factors which influence the consumer behaviour towards four wheeler, small sedan cars purchase decision and their behaviour and level of satisfaction.

Automobiles, Cars, Customer Buying Behaviour


IJTSRD21376
Volume-3 | Issue-2, February 2019
650-654
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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