Home > Management > Consumer behaviour > Volume-3 > Issue-1 > A Study of Implications of ICT on Customer Satisfaction in Banking Services in India

A Study of Implications of ICT on Customer Satisfaction in Banking Services in India

Call for Papers

Volume-8 | Advancing Multidisciplinary Research and Analysis - Exploring Innovations

Last date : 28-Mar-2024

Best International Journal
Open Access | Peer Reviewed | Best International Journal | Indexing & IF | 24*7 Support | Dedicated Qualified Team | Rapid Publication Process | International Editor, Reviewer Board | Attractive User Interface with Easy Navigation

Journal Type : Open Access

First Update : Within 7 Days after submittion

Submit Paper Online

For Author

Research Area


A Study of Implications of ICT on Customer Satisfaction in Banking Services in India


Dr. Charu Khan



Dr. Charu Khan "A Study of Implications of ICT on Customer Satisfaction in Banking Services in India" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-1, December 2018, pp.1367-1374, URL: https://www.ijtsrd.com/papers/ijtsrd20211.pdf

Information and communication technology is necessary for the development & the progress of the bank, which motivates the customer's satisfaction. Before we say that ICT is responsible for the increased need of customers , it is important to understand that there are various ICT services like ATM, phone banking, internet banking, EFTs, etc. This research paper would help the bank management those who are doing traditional banking to know the level of electronic products and services usage as well as improving the level of satisfaction and strengthening the bond between the banks and their customers. The banking sector is becoming more competitive in recent times. Customers are the most significant factor and quality customer service is tool for surviving these competitions. Banks invest in Information Communication Technology and introduce new innovations with the aim of serving the existing customers better and attracting new customers. This study aims to evaluate the effects of Information Communication Technology on Quality Customer Service Delivery in the commercial banks. A multi-stage sampling was used to survey a sample of 476 customers from the selected banks. The analysis revealed that Information Communication Technology has positive effects on quality customers’ service delivery in the banking sector. Information Communication Technology has enabled customers to access their accounts at any location at any time, know the transactions that affect the customer accounts through the transaction notification service subscribed by the customer. The study also revealed that Automatic Teller Machine is the most used delivery channel by customers. Challenges face by the banks in delivering service with information communication technology included the low information communication technology, literacy level of customers, high cost of providing security for data, fraudsters and hackers, and inadequate information communication technology professionals. It was recommended that banks should educate and intensify the campaign on the use of both old and new electronic delivery channels, ensure constant availability of banking services delivered through these channels.

ICT (information and communication technology), ICT services used by customers, ICT benefits for banks and customers


IJTSRD20211
Volume-3 | Issue-1, December 2018
1367-1374
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

Thomson Reuters
Google Scholer
Academia.edu

ResearchBib
Scribd.com
archive

PdfSR
issuu
Slideshare

WorldJournalAlerts
Twitter
Linkedin