This research focuses on how organizational procedures, strategic orientations, and contextual elements affect sustainability outcomes by conducting a systematic literature review (SLR) to investigate the connection between business strategy and sustainability. Guided by the PRISMA 2020 framework, the review synthesizes 15 peer-reviewed studies published between 2002 and 2023, covering diverse industries such as real estate, fashion, agriculture, manufacturing, and technology. The results show that although sustainability is becoming more widely acknowledged as a fundamental business strategy for innovation, competitiveness, and long-term value creation, its application varies depending on the situation. While external factors like legal threats and regulatory pressures greatly influence disclosure and accountability, success factors include employee engagement, knowledge management, indigenous creativity, spiritual capital, and cooperative partnerships. The literature is still fragmented, though, with different definitions and metrics for sustainability performance, limited generalizability because of the use of case studies and cross-sectional surveys, and dynamics at the institutional and industry levels that are not well understood. According to the review's findings, sustainability can be a structural component of business strategy, but its successful application necessitates multi-level approaches, standardized metrics, and thorough empirical testing in various contexts. Future studies can fill these gaps by offering more solid theoretical underpinnings and useful advice to businesses looking to integrate sustainability into their strategic core and support the global sustainable development goals.
business strategy, sustainability, corporate performance, sustainability integration, systematic literature review.
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