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A Study of Online Market in Airline: A Case Study in Mongolia

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A Study of Online Market in Airline: A Case Study in Mongolia


Bayanmunkh Nandinchimeg | Ganzorig Munkhjin | Tsevegdorj Battsetseg

https://doi.org/10.31142/ijtsrd23813



Bayanmunkh Nandinchimeg | Ganzorig Munkhjin | Tsevegdorj Battsetseg "A Study of Online Market in Airline: A Case Study in Mongolia" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4, June 2019, pp.700-701, URL: https://www.ijtsrd.com/papers/ijtsrd23813.pdf

This study defines customer satisfaction (CS) of Mongolia with the experience of the online market (OM) by technology acceptance (AT). The factors of CS include ease of use, payment security, interactivity, and the quality of the information on the website. The goal of this study is to examine to what extent these 4 factors affect the satisfaction of passengers in Mongolian Airlines (MA). The survey was based on 2 airlines: the airline Hunnu, the airline MIAT and the data collected from 98 passengers of those airlines. The results show that there are three essential factors: interactivity, the security of payment and ease of use, which affects satisfaction with OM's experience in CS in Mongolia.

customer satisfaction, online market, airlines, Mongolia


IJTSRD23813
Volume-3 | Issue-4, June 2019
700-701
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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