As Thailand undergoes a strategic shift toward Industry 4.0, technical professionals are increasingly confronted with a new and demanding layer of workplace pressure. This study explores the lived experiences of these workers as they navigate innovation-oriented ethical climates, specifically focusing on the friction that arises when high-stakes technical demands clash with personal well-being. By conducting in-depth inquiries with fifteen practitioners across both Small and Medium Enterprises (SMEs) and large-scale firms, this research gathered a diverse range of perspectives on the reality of modern technical service work. The findings reveal that innovation is rarely experienced as a simple professional benefit; instead, it frequently serves as a double-edged sword where growth and opportunity are inextricably linked to intense stress and persistent resource shortages. The data underscores that while SMEs provide agility, they lack the institutional support structures found in larger corporations. Ultimately, the results suggest that successful innovation requires more than technological advancement; it demands a fair, transparent leadership style and a profound commitment to psychological safety. This paper offers a practical roadmap for managers seeking to build innovative workplaces that remain human-centric and sustainable.
Innovation-oriented ethical climate, Technical service sector, Employee experience, Thailand, Industry 4.0.
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