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A Comprehensive Study on Organized Retailing with Reference to Customer Preferences and Customer Loyalty in Indian Context

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A Comprehensive Study on Organized Retailing with Reference to Customer Preferences and Customer Loyalty in Indian Context


Pritam Chattopadhyay


https://doi.org/10.31142/ijtsrd22807


Pritam Chattopadhyay "A Comprehensive Study on Organized Retailing with Reference to Customer Preferences and Customer Loyalty in Indian Context" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3, April 2019, pp.410-414, URL: https://www.ijtsrd.com/papers/ijtsrd22807.pdf

The initiation of economic reforms made globalization an indispensible observable fact across all the countries irrespective of some protestations from a few parts of the globe. Globalization in quintessence means free trade of goods and services, capital, intellectual skill and knowledge among different countries. This in turn offers variety of products & services to the global market. Due to which the market has become highly heterogeneous and complex and also made the competition stiffer among the marketers. The needs, tastes and preferences of the customers are rapidly changing at a much faster rate. In order to sustain this highly ever changing customer’s needs, tastes, demands and preferences, the marketer need to be more organized to withstand & sustain the highly competitive market. Changing customer demand & lifestyle in turn has given rise to organized retailing in India. Retailing is one of the rapidly growing sectors in the service industry. It is one of the active & attractive sectors of the last decade and has become an intrinsic part of everyday lives. This emerging market is witnessing a significance change in its growth and investment plan. There is a stiff competition between the retail giants (organized sector) and unorganized kirana shops. The organized retail formats rapidly emerged in India because of the economic fundamentals, nuclear families, easy financing options, increase in the population of working women, rising disposable income, Dual Income No Kids. But its impact on unorganized sector is severe. It will take over the profitability and presence of unorganized sector in the years to come. Irrespective of that, organized retailers facing problems such as rigid tax structure, inadequate infrastructural facilities, high cost of real estate, stringent foreign direct investment (FDI) policies etc. Because of the support of government & the buying nature of the Indian consumer, unorganized retail sector is still predominating over organized sector in India, unorganized retail sector constituting 96% of total trade, while organized retailing accounts only for 4%. In the near days to come the entire gamut may get changed due to technological advancements and changing lifestyle of customers. Finally it develops a model for strategizing the marketing for retail industry.

Competitive Advantage, Consumer Perception, Loyalty, Organized retailing


IJTSRD22807
Volume-3 | Issue-3, April 2019
410-414
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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