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Analysis of Individual Investors Behaviour of Stock Market

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Analysis of Individual Investors Behaviour of Stock Market


Arup Kumar Sarkar


https://doi.org/10.31142/ijtsrd2394


Arup Kumar Sarkar "Analysis of Individual Investors Behaviour of Stock Market" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-5, August 2017, pp.922-931, URL: https://www.ijtsrd.com/papers/ijtsrd2394.pdf

At the time of investment investors’ emotional inclinations, ingrained thought patterns, psychological biases, and other factors may affect their investment behaviour. In this context the research work has made an analysis of individual investors behavior of stock market and main focusof the study is to analyse the effect of demographic factors and investor awareness on the individual investor behaviour and the study is done by using the primary data collected from the selected stock market investors in Purba and Paschim Medinipur district in West Bengal. The results of the association between demographic factors and individual investor behaviour using chi-square test shows that age, educational background and experience has significant effect on the individual investor behaviour in all dimensions. But at the same time occupation has significant effect only on heuristics, prospects and herding dimensions and there is no effect of occupation on the market dimension of individual investor behaviour in stock market in the selected districts. While annual income has significant effect on prospect and herding dimensions but no significant effect on heuristics and market dimensions of investor behaviour in stock market. Analysis of the association between investor awareness and individual investor behaviour shows that knowledge of stock market of an individual investor, following stock market news on T.V and attending seminars affects only his/ her heuristics, markets and herding behaviour but it does not affect on prospects behaviour of individual investor in Purba and Paschim Medinipur district in West Bengal. Further, the issue of following websites of the NSE or BSE affects individual investor behaviour in stock market on heuristics, markets and herding behaviour but it does not affect on herding behaviour of individual investor in stock market in this two districts. Consultation with licensed brokers or any other intermediary for getting financial advice affect individual investor behaviour in stock market on prospects and markets dimensions but not on heuristics and herding.

Stock Market, Behavioural Finance, Demographic Factors, Investor Awareness


IJTSRD2394
Volume-1 | Issue-5, August 2017
922-931
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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