The present research paper explores the relation between the personality traits of individual investors and their risk perception in the investment management by using personality traits of MBTI Personality Model given by Carl Gustav Jung. Data has been collected from 1000 individual Indian investors by using judgment sampling through a structured questionnaire. The data has been analyzed through linear regression analysis by the use of SPSS version 24. The results of the study indicate a significant relationship between personality traits and risk perception of the investors. The findings of the study could be useful for individual investors in improving their investment decisions and consequently the investment return by understanding their personality traits and the adverse effects of them on their risk perception towards investment decisions. Apart from this the financial advisors also could take advantage from the findings of the present study by understanding the personality traits and the risk perception of their client and accordingly suggesting them the best investment option available for them in the Indian financial market.
Investors, Risk Perception, Personality Traits, Investment Decision, Regression Analysis
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