Tourism is an ever growing industry, which brings the world together, leads to enrichment of knowledge, exchange of culture and fosters international understanding. It is one of the largest industries in the world in terms of revenue and employment generation. Tourism can be a path to employment generation and economic development. Assam has a great potential for different growing segments of tourism like Eco-tourism, Cultural tourism, agro-tourism, religious tourism thus it has an unrealized potential which can only be unleashed by adopting proper policy measures. If tourism is developed through careful planning, it is sure to bring revolutionary transformation in the economy of Assam. The present study seeks to analyse the prospects and challenges of Tourism industry in Assam and attempts to develop some strategies and measures for further improvement of the tourism sector.
Tourism, Ecotourism, Cultural Tourism, Pilgrim Tourism, Assam, India.
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