This research explores the sociological implications of fast food consumption on health, culture, and consumption patterns in Tumkur District. With the rapid growth of fast food outlets fueled by globalization, urbanization, and aggressive advertising, the study examines how fast food has evolved from a convenience into a cultural norm, particularly among urban youth. Using a mixed-methods approach, the research combines quantitative data from secondary sources (WHO, NFHS-5, ICMR) on dietary patterns and health outcomes, alongside qualitative data from focus group discussions and interviews with 50 participants. The findings reveal a strong correlation between frequent fast food consumption and increased risks of obesity, diabetes, heart disease, and high blood pressure. Social media and advertisements play a significant role in shaping consumption habits, especially among the youth. Moreover, traditional food systems are being undermined, leading to a loss of cultural food identity. The study concludes with recommendations for health education campaigns, policy interventions, the promotion of regional cuisines, and stricter regulations on fast food marketing to mitigate the adverse health effects and promote healthier eating habits. This research contributes to understanding the broader sociocultural dynamics of fast food consumption and its long-term implications on public health in Karnataka.
Fast food culture, public health, sociological impact, consumption patterns, globalization, non-communicable diseases, lifestyle changes
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