The business world is now being conquered by a new generation of workers known as “digital natives.” Digital natives were born after 1980. They are raised in the digital age and feel at home with digital technologies. The digital natives as a new generation of workers who are now beginning to enter the workforce. They are naturally more prepared for their careers with a different set of tech skill sets than previous generations. Businesses can leverage on their purchasing power for market expansion. This paper explores the behavior of digital natives in the business environment.
digital natives, digital immigrants, characteristics, business, workplace
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