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Media and Society, Cyberculture and Cyberspace: The Representation of the Subject in Social Networks – A Study on the Construction of the Artist the Weeknd

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Media and Society, Cyberculture and Cyberspace: The Representation of the Subject in Social Networks – A Study on the Construction of the Artist the Weeknd


Luís Cardoso | Pedro Silva



Luís Cardoso | Pedro Silva "Media and Society, Cyberculture and Cyberspace: The Representation of the Subject in Social Networks – A Study on the Construction of the Artist the Weeknd" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6, October 2020, pp.862-867, URL: https://www.ijtsrd.com/papers/ijtsrd33498.pdf

The present study sought to identify the representation of the “I” in the social networks of the artist The Weeknd, more precisely in his Instagram, through cyberculture and cyberspace and also through content analysis and semiotic analysis. Through the investigation and analysis carried out it was possible to conclude that from the perspective of Cyberculture, the artist makes his photographs available in a systematic and premeditated way and ends up reconfiguring the communication practices and the communicational landscape of the cultural industry.

Media and Society, Cyberculture, Cyberspace, Social Networks, Instagram, Marketing and TheWeeknd


IJTSRD33498
Volume-4 | Issue-6, October 2020
862-867
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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