Social networks have been gaining more and more followers and users, and even the most conservative institutions are already part of this virtual network. In this environment of change and communication development, the Church, after the beginning of the pontificate of Pope Francis saw, in these digital media, an opportunity to approach its faithful and the global community, in a strategy to also face the spread of new ideologies, which in turn has led to "abandonment" of his "flock." In this work, starting from the communication form of the Catholic Church, represented here by Pope Francisco, as its maximum leader, we analyze the profile and the message that passes on the platform Instagram. For this work, and in order to contextualize, we will approach some theoretical concepts, namely on communication, the emergence of the Internet, social networks and will present a short summary of the life course of Jose Mario Bergoglio. The analysis will be done using the qualitative method of content analysis of the @franciscus profile on Instagram. With this paper, we hope to be able to contribute to a reflection on the communication strategy of Pope Francis and his impact on the global community that is social networks.
Media and Society; communication; Internet; Instagram, Pope Francis
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