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Social Media and West Bengal Political Parties: A Brief Analysis

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Social Media and West Bengal Political Parties: A Brief Analysis


Rajarshi Guha



Rajarshi Guha "Social Media and West Bengal Political Parties: A Brief Analysis" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-2, February 2021, pp.379-381, URL: https://www.ijtsrd.com/papers/ijtsrd38402.pdf

The rise of the social networking sites in the early 2000s, has led to the increase in the world's networked population. Social media ensured that people have greater access to information, content and opportunities to engage in public sphere to undertake united action. Social media has entered into our daily lives and it influences people and organizations all over the world involving many actors -- regular citizens, social activists, non-governmental organizations, telecommunications companies, software service providers, and also governments at large. Social media revolution in Indian politics is real and its impact can be assessed by General elections of 2014 and 2019. The General election of 2014 was regarded as the 1st social media election of India due to the ever increasing use of social media by political actors. Nevertheless, Social media has also impacted politics in all major states including West Bengal. No doubt social media is now being seriously considered by the West Bengal political parties as a mean to reach out to the electorate, but will it influence the 2021 Assembly Elections in the same way as in Obama’s Presidential elections? This paper analyses the reach of West Bengal based parties in various social media platforms.

Social Media, Political Parties, West Bengal Politics, Political Communication


IJTSRD38402
Volume-5 | Issue-2, February 2021
379-381
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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