This study aims to explore the dissemination of poetry culture in variety shows and its influence in the new media environment. Through the methods of questionnaire survey and data analysis, the programs such as Chinese Poetry Conference, Classics in the Air, and Neighborhood Poetry Talk are studied in depth. In terms of survey design and implementation, pre-surveys and formal surveys were conducted to ensure the scientificity of the questionnaire and the accuracy of the data. Audience characteristics were analyzed through a variety of statistical tools, and the results showed that audiences of different programs have different characteristics. For example, viewers of “Chinese Poetry Conference” have high interest in competitive programs, and their viewing motives include personal interest, social needs and program popularity; viewers of “Classical Chanting” have music preference, and their viewing motives involve celebrity interest, emotional needs, etc.; and viewers of “Neighborhood Poetry” prefer conversation and communication programs, and their viewing motives are diverse. The conclusion of the study shows that the audience characteristics match the target audience of the program and their participation is high, and the characteristics of the program enhance the enthusiasm of the audience, while balancing the seriousness of poetry and the entertainment of variety art. Based on this, the study proposes to accurately locate the audience, enhance the interaction, innovate the program format, strengthen the cultural elements, moderate entertainment, diversify the content, and provide theoretical support and practical guidance for the production of poetry variety shows and the development of the cultural industry.
Poetry Variety Show; Descriptive Statistics; Chinese Poetry Conference; Classics in the Air; Neighborhood Poetry Talk
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