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Content Evolution in South Indian Cinema Mediated by Digital Technologies of 21st Century

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Content Evolution in South Indian Cinema Mediated by Digital Technologies of 21st Century


Dr. Valarmathi Subramaniam



Dr. Valarmathi Subramaniam "Content Evolution in South Indian Cinema Mediated by Digital Technologies of 21st Century" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-5, August 2020, pp.218-222, URL: https://www.ijtsrd.com/papers/ijtsrd31764.pdf

In spite of other media industries such as Radio, Print and Television adapted to using digital technologies, the cinema industry stuck in celluloid medium itself until second decade of 21st century until the computational power got increased exponentially. Though the digital use started in 1990s it took three decades for the Industry to completely adapt to digital medium. The celluloid medium acted as barrier for experimenting different content due to its nature that demands heavy expenses, complicated workflow and man power. Digital technologies opened up the barriers laid by celluloid technology thus expanded the horizons for creative experiments and an invitation for new entrants due to its user friendly simplicity in nature. Twenty first century fosters the Indie film movement where many young minds are encouraged to get into movie making with cheaper digital tools that are available. The blockbuster success and critically acclaimed six Telugu debut talents movies that were released in the year 2019 cite an example of how the film industry is getting changed towards ease and lighter way. Many indie movies started coming out with fresh approaches in the content and structure. A sneak preview of OTT platforms like Amazon Prime, Netflix, YouTube Channels, and a host of other online video platforms is a standing testimony for democratization of creativity in the field of cinema. Entry of corporate firms and the new promising technologies the industry is getting more opportunities to their wings on different app based viewing platforms. The new opportunities also throw challenges in quality contents of cinema. Since the technology is easily available at less cost people with narrow filthy ideas can enter the industry and easily disseminate their irrelevant bad contents. There are threats on spoiling narrative context of film without an inherent perils of the story. This study aims at exploring the unconventional cinema content that are experimented by new entrants in the cinema industry. The two variables, Celluloid and Digital have been taken for analysis.

Indian Cinema, Contemporary Cinema, Mobile Film, Unsane, Durga, Pawan, Film Finance


IJTSRD31764
Volume-4 | Issue-5, August 2020
218-222
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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