Mass Media is an integral part of contemporary society. Traditional broadcast media such as Radio, Television, and Newspapers have emerged in the pre-internet era. They are serving as the prime sources of news and entertainment for a long time. Conversely, the Digital Age is creating alternative sources by promoting internet-based Digital Media or New Media, such as social media, online newspapers, websites, and the like. New Media is becoming more popular day by day and creating a threat to Traditional Mass Media. The internet is surpassing newspapers in popularity as a news platform. In many developed countries, the circulation of newspapers is decreasing; even some prominent newspapers are discontinuing their printed editions. Traditional radio and television are also suffering losses due to Digital Media. However, the Digital Age is not only a danger for Traditional Mass Media but also an opportunity for them. Many newspapers have embraced digital transformation to reach worldwide and attract more readers than before. A similar evolution is also happening for traditional radio and television. Indeed, New Media is a reality of the Digital Age; it indicates that the future of Mass Media is digital.
Traditional Mass Media, Digital Age, Internet, New Media
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