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Social Media as A Global Platform for Business and Branding: Trends, Opportunities and Challenges

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Social Media as A Global Platform for Business and Branding: Trends, Opportunities and Challenges


Nagaraj Halliyavar | Shruthi PK

https://doi.org/10.31142/ijtsrd2304



Nagaraj Halliyavar | Shruthi PK "Social Media as A Global Platform for Business and Branding: Trends, Opportunities and Challenges" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-5, August 2017, pp.380-383, URL: https://www.ijtsrd.com/papers/ijtsrd2304.pdf

Social media is emerging as the most successful platform for business promotion. In the digital era, every brand wants to prove its existence on social media channels. Because the popularity of social media has reached the peak. Knowing this fact, social media channels too innovating new marketing tools which can help these companies. A few years ago companies were solely depending on print and electronic media for promotional activities. Social media has arrived like a boon for these companies. Brands do not have to invest a huge amount of money for branding and advertisements. The latest trend on social media marketing is conveying a message that the business world is only for those who can think out of the box. Brands are in competition with each other to attract more customers by attractive social media posts. Social media has given a chance for brands to unleash their creativity while fulfilling their marketing tasks. Indian brands especially startups have an easy access to international market. Their existence is recognized by global audience. All these are possible due to the advent of social media.

Social media, Global Platform, Business, Branding


IJTSRD2304
Volume-1 | Issue-5, August 2017
380-383
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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