Social media has become an integral part of daily life, especially among university students. While it provides opportunities for communication, information sharing, and educational engagement, extensive use may also influence student’s mental health and well- being. The present study examines the impact of social media usage on the mental health of university students in the selected areas of West Bengal. The research is based on primary data collected from universities students through questionnaires and interviews. The study explores the patterns of social media usages, preferred platforms, time spent online and psychological effects associated with prolonged exposure. Findings revel that most students frequently use social media platforms such as face book, Instagram, and you tubes mainly through mobile phones for communication, entertainment, and educational purposes. However, prolonged use of social media for more than three to four hours daily tends to increases the risk of addiction, distraction from academic activities and mental stress among students. At the same time, moderate use of social media also provides positive outcomes such as information access, connectivity and motivation. The study highlights that there is a significant relationship between the duration of social media is essential to minimize negative psychological impacts and promote the well- being of university students.
Social Media, Mental Health, Psychological Impact, Social Networking, etc.
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