Cambodia is like other countries in the world which is affected by the digital revolution, in particular the demand for and supply of digital related job market. This study aims to provide a comprehensive analysis of preferences for digital related jobs among the Cambodian workforce by examining key factors affecting their preferences and reasons behind it. Both quantitative and qualitative were employed in the research design. Data collection was done with 355 respondents on 26 digital related jobs using a 5-point Likert scale questionnaires. The respondents were students of Bachelor and Master) from four faculties of the BELTEI International University, Cambodia: Faculty of Law; Faculty of Education, Arts, and Humanities; Faculty of Information Technology; and Faculty of Business Administration. Simple descriptive statistics (percentages, frequencies, means and standard deviation) and inferential statistics analysis (independent t-test and one-way ANOVAs) were employed in analyzing the quantitative data. Open coding and thematic analysis were used to analyze the qualitative data. Result of study were: Quantitative, including 213 undergraduate (63.6%) and 119 graduate (35.5%) Doctoral Degree 2 (0.6%) and others 1 (0.3%) participants across four faculties: Qualitative, Descriptive statistics and inferential tests (independent samples t-tests and one-way ANOVAs) were used to analyze differences by gender, academic level, major, and age. Results indicated that the most preferred digital jobs were Electro Technology Engineers (M = 4.18, SD = 0.79), Digital Marketing and Strategy Specialists (M = 4.17, SD = 0.73), and System Engineers (M = 4.16, SD = 0.75), while the least preferred were Fin Tech Engineers (M = 3.81, SD = 0.77) and AI and Machine Learning Specialists (M = 3.89, SD = 0.76). In conclusion: Statistically significant differences were found across demographic groups, especially by gender and academic major.
digital job preferences, higher education, Cambodia, mixed-methods, student perception, digital economy.
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