This descriptive-correlational study was conducted to determine the social media utilization and its effects on student’s academic performance in selected secondary schools in the Division of Northern Samar. This study utilized purposive sampling in determining the 1,144 Grade 10 student-respondent from the following schools in Northern Samar: Balicuatro area - Allen National High School, San Isidro Agro-Industrial High School, and San Jose Technical High School; Central area - Bobon School for Philippine Craftsmen, Catarman National High School, and Mondragon Agro-Industrial High School; and Pacific area - Pambujan National High School, Sumoroy Agro-Industrial School, and Catubig Valley National High School. Statistical analysis tools like frequency counts, percentage distribution, and Pearson correlation coefficient were used to analyze and interpret the data. The findings revealed that most of the Grade 10 students were 15 and 16 years old and are dominated by female students. Results also showed that the majority of the respondents came from a family with an income of ?9,999.00 and below. It also reveals that the majority of them own a smartphone. The study shows that most of the Grade 10 students spend one (1) hour of internet use for academic purposes and two (2) hours for non-academic purposes. The majority of the students own only one (1) social media account. The findings also revealed that the students had good academic performance in all subjects, namely: English, Mathematics, Science, Filipino, Araling Panlipunan, MAPEH, ESP, and TVE. This resulted in an overall proficient academic performance. It was also found out that the best positive effect of using social media is its effectiveness in communicating with their friends. On the other hand, one of the prominent negative effects of social media on students is that social media is addictive and a challenge that affects their academic life. The findings also revealed that the profile and the social media utilization have no significant relationship with the students’ academic performance. The top school-related problem that emerged is the reduced learning and research capabilities when utilizing social media. In general, the school-related problems encountered by the students using social media were described as very alarming. The top personal problem is that in social media, the students are more prone to cyber bullying. In general, the personal problems encountered by the students using social media were described as very alarming.
social media use, Junior High School students, academic performance, problems encountered, positive and negative effects
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