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Visual Merchandising Practices used by Apparel Retail Stores

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Visual Merchandising Practices used by Apparel Retail Stores


Khushpreet Kaur | Dr. Harminder Kaur Saini



Khushpreet Kaur | Dr. Harminder Kaur Saini "Visual Merchandising Practices used by Apparel Retail Stores" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-4, June 2022, pp.29-36, URL: https://www.ijtsrd.com/papers/ijtsrd49940.pdf

The present investigation was planned to study the visual merchandising practices of apparel retail stores in Ludhiana city. The survey regarding visual merchandising practices of apparel retail stores was conducted in four zones of Ludhiana. For the selection of apparel retail stores and customers, random sampling technique was used. Ten apparel retail stores from each zone (total 40) were selected randomly. An interview schedule was used for collecting data. Most of retail stores (82.5 %) have less than 5000 sq.ft area followed by 10 percent of retail stores who have area between 5000 to 10,000 sq.ft. Majority of the selected retail stores (93%) changed their window display after a week. It was reported that all the apparel retail stores used fixtures such as display racks and mannequins for displaying products followed by 92.50 and 47.50 percent of the stores which used grids and gondola shelves also, respectively. Around 55 percent of retail stores categorized their merchandise according to the size of product followed by 22.50 percent of the retailers, who assort their merchandise on colour basis. Arrangement of products in the store according to colour combination always attract the consumers.

Visual merchandising, Retailers, Consumer buying behaviour, Window display, Retail stores


IJTSRD49940
Volume-6 | Issue-4, June 2022
29-36
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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