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Implementation of E-CRM (Electronic Customer Relationship Management) using the ERP Concept in Case Studies of Conventional Weaving Fabric Companies

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Implementation of E-CRM (Electronic Customer Relationship Management) using the ERP Concept in Case Studies of Conventional Weaving Fabric Companies


Feiggi Lucia St



Feiggi Lucia St "Implementation of E-CRM (Electronic Customer Relationship Management) using the ERP Concept in Case Studies of Conventional Weaving Fabric Companies" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-3, April 2020, pp.247-250, URL: https://www.ijtsrd.com/papers/ijtsrd30347.pdf

The increasing of internet use in Indonesia has a quite significant value of 143.26 million in 2019. This value has an impact on the business venture in running their business. Most business enterprises in Indonesia have implemented information technology in their business processes, where the benefits of applying information technology to the business ventures can be used as a free promotional media by utilizing existing social media. Of course, with the use of information technology, it will increase business competition that is quite tight, where companies that do not implement technology will find it difficult to compete. One example of companies that have not yet implemented information technology in their business processes is the XYZ Weaving Company in Bali, Indonesia. XYZ Weaving Company is a conventional company which produces and sells ikat, batik, airbrush and songket cloth. The problem of this company is the lack of buyer interest in buying the products they offer, so the solution provided is to implement E-CRM using the Odoo application in the Conventional Woven Fabric Company case study. System testing is done by using the USE Questionnaire to calculate the user usability level, and it is expected that by implementing E-CRM using this Odoo application, it will increase sales from the XYZ Fabric Weaving company.

E-CRM, Marketing and Sales, Odoo, ERP, Information Technology


IJTSRD30347
Volume-4 | Issue-3, April 2020
247-250
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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