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Evaluation of the use of Open Source Based E-CRM in MSMEs with Technology Acceptance Model (Tam)

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Evaluation of the use of Open Source Based E-CRM in MSMEs with Technology Acceptance Model (Tam)


Julianty Surasma Surung



Julianty Surasma Surung "Evaluation of the use of Open Source Based E-CRM in MSMEs with Technology Acceptance Model (Tam)" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-3, April 2020, pp.257-262, URL: https://www.ijtsrd.com/papers/ijtsrd30346.pdf

Today's business activities have entered the modern era, which uses technology as the media. The application of technology is not only done by large companies, but also in MSMEs. The application of ERP technology, especially in CRM to manage customer relations with a company; is very necessary for the interests and progress of a company. The business processes of the Weaving X MSMEs that use CRM are still running conventionally, where there is no adequate customer management which causes problems such as a collision that often happens in customer consultation schedules, the lack of real-time information in customers, and the company is overwhelmed in communication with customers who are living in far places. The solution to this problem is to apply E-CRM technology; which is a model of managing customer relationships online. With the use of open-source software such as Odoo; both companies and customers can enjoy the convenience and benefits of services and features in the application. This is based on the evaluation of the testing conducted on 20 respondents regarding the implementation of Odoo-based E-CRM; which showed the perceived ease-of-use with a percentage value of 48.33% "agree" and the perceived usefulness of 53.33% "strongly agree". This means that the Odoo-based E-CRM is considered to be very helpful for a company in managing relationships with its customers.

MSMEs, E-CRM, Odoo, Technology Acceptance Model


IJTSRD30346
Volume-4 | Issue-3, April 2020
257-262
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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