This study investigated the economic profitability assessment on the operations of lechon manok enterprise in selected towns in Northern Samar.Results revealed that the economic profitability of the enterprise was computed using return on investment (ROI). It was found out that on the return on investment of the respondents the highest was 9.23%, and the lowest was 3.12 %. Working capital can be looked at as the excess of total current assets over total current liabilities. Thus, the larger the amount of working capital the stronger the liquidity position of the business organization (Al-Debi’e, 2011).Furthermore, results of simple linear regression analysis performed on the data indicated that the relationship between capital and net income was significantly related. The higher the capital, the higher the income.With this, the researchers recommend that lechon manok operators should consider strategies to adjust with the factors that will help to sustain a better profitability of the business. The profitability refers to the measures of profitability of the firm in generating profit (San Gabriel, 2005). However, it is attained by watching the profit over the growth of cost and revenue by watching the profit over the growth of cost and revenue at that margin and by containing the direction of the cost revenue combination that yield the highest possible profit (Villegas, 2008). Consumers should be meticulous enough in choosing and buying a lechon manok in an accredited lechon manok enterprise, for their own safety consumption. Government regulatory authorities should be consistent in supervising the different lechon manok enterprise in town, to secure that all operators are following the standard policies or guidelines used in the business. It is viable that the future investors should have enough capital in starting a lechon manok business. Studies that will involve other respondents in other towns may be conducted to provide further information on the assessment of economic profitability assessment on the operations of lechon manok enterprises.
operation, return on investment, economic profitability, lechon manok
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