The article discusses the features of the formation of the image of a tourist destination in Uzbekistan. According to the results of the study, the image of the tourist destination of Uzbekistan, as a steadily developing republic on the territory of Central Asia, has every chance for the further development of tourist destinations. With a great tourism potential, the tourism destinations of Uzbekistan are currently in need of developing the concept of a tourism destination brand.
tourism, image, image formation, tourism industry, research, tourist destination, image of a tourist destination
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