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Economic Analysis of Moringa in Tamil Nadu

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Economic Analysis of Moringa in Tamil Nadu


Dr Rajendran T

https://doi.org/10.31142/ijtsrd126



Dr Rajendran T "Economic Analysis of Moringa in Tamil Nadu" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-4, June 2017, pp., URL: https://www.ijtsrd.com/papers/ijtsrd126.pdf

Tamil Nadu is the pioneering state in so much as it has varied genotypes from diversified geographical areas, as well as introductions from Sir Lanka. Farmers found that growing moringa crops during summer season was remunerative. Thus, moringa gained a foothold as a summer vegetable. Its unique flavour and aroma became very popular. For South Indian any meal without moringa and pulses is considered incomplete. The demand for the moringa pod also increased due to increased urban settlements and migration of people to urban colonies. Based on the significance of moringa in the human diet this study might more viable with the specific objectives of to assessing the marketing strategies for promotion Periyakulam annual moringa in Tamil Nadu.This study revealed that the price fluctuation in moringa is to the extent of ten times. The moringa production is scattered. The commercial pure crop cultivation is practiced only in selected areas in Tamil Nadu. Being perishable in nature, the produce has to be sold within a short period. Thus in the market, farmers are price takers and are in risk at disadvantages. Group monopsony behaviour of few well established trades indicated that the price made for moringa trade is unfavourable to farming community. Hence, supply chain management has to be effectively arranged for getting due share in the consumer price.

marketing strategies, price fluctuation, marketing cost, market channel, market structure, b-c ratio


IJTSRD126
Volume-1 | Issue-4, June 2017
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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