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From Green Marketing to Sustainable Marketing in Vietnam: Policies and Practices

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From Green Marketing to Sustainable Marketing in Vietnam: Policies and Practices


Loi Huu Nguyen | Khai Hoang Nguyen



Loi Huu Nguyen | Khai Hoang Nguyen "From Green Marketing to Sustainable Marketing in Vietnam: Policies and Practices" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-1, December 2021, pp.7-13, URL: https://www.ijtsrd.com/papers/ijtsrd47707.pdf

The production and consumption of commodities all over the world have resulted in the creation of a slew of environmental issues. As a result, businesses are focusing on green marketing and developing eco-friendly or green products that are less detrimental to the environment than traditional items. Furthermore, consumers are becoming more conscious of environmental issues and are actively attempting to decrease their environmental effects by purchasing green products and adopting a greener lifestyle. As a result, the phrase "Green Marketing" has swiftly become a global phenomenon. In order to achieve a harmonic mix of the three advantages: customers, companies, and social benefits, firms have included Green Marketing orientation into their growth plans in order to deal with environmental issues and changes in people's consumption patterns. The article gives an overview of green marketing theory as well as the practical implementation of green marketing strategy in Vietnam.

Green Marketing; eco-friendly product; green label; Sustainable Marketing


IJTSRD47707
Volume-6 | Issue-1, December 2021
7-13
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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