Home > Economics > Market Economy > Volume-5 > Issue-3 > The Impact of Innovation in Marketing Strategy

The Impact of Innovation in Marketing Strategy

Call for Papers

Volume-5 | Issue-5

Last date : 27-Aug-2021

Best International Journal
Open Access | Peer Reviewed | Best International Journal | Indexing & IF | 24*7 Support | Dedicated Qualified Team | Rapid Publication Process | International Editor, Reviewer Board | Attractive User Interface with Easy Navigation

Journal Type : Open Access

Processing Charges : 700/- INR Only OR 25 USD (for foreign users)

First Update : Within 7 Days after submittion

Submit Paper Online

For Author

Research Area

The Impact of Innovation in Marketing Strategy

Maksud Kurolov

Maksud Kurolov "The Impact of Innovation in Marketing Strategy" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-3, April 2021, pp.148-151, URL: https://www.ijtsrd.com/papers/ijtsrd38680.pdf

The purpose of this article is to share a vision of how today's organisations increase their effectiveness by promoting internally among their members (including top management), the development of the capacity to generate innovative ideas that can be incorporated into the production processes of goods and services and even into corporate development plans. Innovation is associated with the discovery or invention of something radically new, linked to aspects of high technology or representing a substantial change in a given field. Planning carried out by the company to successfully channel the process of innovation or generation of new and impacting ideas among its members, must be considered as the most important marketing strategy to face competitiveness and, therefore, to obtain greater profitability.

business, innovation, marketing, strategy, competitiveness, profitability

Volume-5 | Issue-3, April 2021
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

Thomson Reuters
Google Scholer