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A Review on SEO: Search Engine Optimization

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A Review on SEO: Search Engine Optimization


Kunal Karalkar | Shripad Bhide

https://doi.org/10.31142/ijtsrd12963



Kunal Karalkar | Shripad Bhide "A Review on SEO: Search Engine Optimization" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-4, June 2018, pp.331-341, URL: https://www.ijtsrd.com/papers/ijtsrd12963.pdf

Search engine optimization affects the presence or appearance of a website in the first page of a search engine. The visibility of a website can be paid or unpaid, but generally if a website wants to appear in the top position after an organic search then search engine optimization is the most important strategic tool to use. The whole internet marketing strategy circles around the SEO. The search engine optimization processes try to follow the working pattern of all the search engines and more specifically try to consider the algorithm used in search engines. The SEO implementation is also based on the searching process of people. It is very important to see and analyse the keywords that people are searching more. The SEO process for a website is required to upgrade or optimized periodically because the search engines are modifying their algorithms and trying to be more realistic in nature. There many things that affect the SEO process and that includes content of a website, the presence of the website data on social networking sites, codes used in HTML and the use of tags, backlinks etc. If a website wants to optimize its SEO and improve SERP (search engine results page) position then it has to take care of all those SEO tactics that we have discussed earlier.

SEO; optimization; search; roles; algorithm; techniques


IJTSRD12963
Volume-2 | Issue-4, June 2018
331-341
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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