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A Survey on Bigdata Analytics using in Banking Sectors

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A Survey on Bigdata Analytics using in Banking Sectors


Gagana H. S | Roja H. N | Gouthami H. S



Gagana H. S | Roja H. N | Gouthami H. S "A Survey on Bigdata Analytics using in Banking Sectors" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4, June 2020, pp.498-500, URL: https://www.ijtsrd.com/papers/ijtsrd31016.pdf

Current days, banking industry is generating large amount of data. Already, most banks have failed to utilize this data. However, nowadays, banks have starts using this data to reach their main objectives of marketing. By using this data, many secrets can be discovering like money movements, thefts, failure. This paper aims to find out how big data analytics can be used in banking sector to find out spending patterns of customer, sentiment and feedback analysis etc. Big data analytics can aid banks in understanding customer behavior based on the inputs receive from their investment patterns, shopping trends, motivation to invest and personal or financial backgrounds. This data plays a necessary role in leading customer loyalty by designing personalized banking solutions for them.

Big data analytics, banking, customer, finance, marketing


IJTSRD31016
Volume-4 | Issue-4, June 2020
498-500
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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