Big data plays a very crucial role in different fields of the modern world. Big data term is used for the data that is massive, varied and complex structure having the difficulties in collecting, storing, processing, analyzing and visualizing. Research which is to be processed in the direction of revealing the hidden patterns and the correlations between the different types of the data is named as Big Data Analytics or BDA. For the better decision making, for utilizing these useful information or for taking the better insights in the organizations or the company’s big data analytics is used. For this reason the analysis and execution of the big data implementation is needed. This paper aims to provide overview about the contents of the big data, its characteristics, big data analytics phases and the tools and techniques used during the different phases of the analysis.
                                
                                
                                    
                                    Big Data, Volume, Variety, Velocity, Variability, Veracity, Big Data Analytics phases
                                
                                
                                
                                
                                    
                                        
                                        
                                        
                                        
                                            
                                                
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