The pharmaceutical industry has evolved from merely Rs.1500 crores in 1980 to more than Rs.1,19,000 crores by 2012. Medicines in almost every therapeutic category are sold primarily as branded drugs, at disproportionately very high prices.80% of out-patient care and 60% of all in-hospital care occurs at private facilities in India and majority of households are exposed to a private-sector market to buy drugs. According to NSO estimates, up to 79% of health care expenses in rural areas are due to the cost of medicines. Thus, access to low-priced generic drugs is very critical in ensuring health care at affordable prices. ‘Ensuring the availability of quality medicines at affordable prices to all’ has been the key objective of the Department of Pharmaceuticals, Government of India. Hence, it has launched ‘Jan Aushadi’ as a direct market intervention strategy where the high-quality generic medicines would be sold at low prices. Such medicines would be equivalent in potency and efficacy to expensive branded drugs. This project primarily directs towards providing online web facility to all its customers under Jan Aushadi Scheme for efficient distribution of generic medicines under prescription throughout the country mainly focusing on rural areas where citizens are deprived of basic knowledge about the consumption of proper drugs and their compositions. Through this project, we are aiming at providing medicines with respective compositions as per the Jan Aushadhi Scheme and ensuring that they get easy access to Jan Aushadi drugs using these online services.
Janaushadhi, Database, Medicine, Supplier, customer
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